JOHN GLEFFE
GRAPHIC DESIGNER | DIGITAL MEDIA BUYERSome of the recent creative projects I've developed are shown below. More design examples can be found on my portfolio page. Thank you so much.
A Little About Me
Over the past 2 decades, I have had the opportunity to work as a full-time graphic designer, freelance designer, team lead, production artist and most recently transitioned into digital media buying. Through these experiences I have sharpened my craft, expanded my toolbox considerably and developed a tremendous attention to the details that can separate clients' messaging from amongst the noisy crowd. Yet, through all of this, one thing has remained — my desire to continue pressing forward to improve upon my own understandings, skills and abilities and to seek to partner with organizations to make a difference. I suppose it is endless, but I look forward to the journey.
From the Blog
How can we use Clark Hull’s Goal Attainment Hypothesis in Direct Mail?
I was thinking about an interesting theory for a Direct Mail ask array/proposal. I was reading about some research that was done by a group of researchers at the Columbia University Gradate School of Business in 2006. They were doing a series of studies based on Clark Hull’s studies and applying them to the business […]
Forget passion, focus on process
This is an older article, and many of you may have seen it already, but it’s still worth sharing. We have all heard the old tune about following your passions in the creative fields, and although to some degree I absolutely agree (we need passion in our work), I’ve found that I also resonate with […]
Lego Confirmation Page
Lego’s Confirmation Page is Beautiful! I bought something recently on Lego.com and it was a simple, straightforward and an almost fun process. Upon completion of my order, I especially appreciated the confirmation page and the enthusiasm it brought. The designers at Lego have created this experience as if I’ve just won something and it certainly […]
"Whatever the mind of man can conceive and believe, it can achieve."
— W. Clement Stone