Lego Confirmation Page
Lego’s Confirmation Page is Beautiful!
I bought something recently on Lego.com and it was a simple, straightforward and an almost fun process. Upon completion of my order, I especially appreciated the confirmation page and the enthusiasm it brought. The designers at Lego have created this experience as if I’ve just won something and it certainly makes it easier to part with my pennies. Although this is a toy site, I think the same basic principles are applicable to Direct Mail and Fundraising — delighting your constituents.
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