Lego Confirmation Page

Posted by on Feb 19, 2014 in Uncategorized | No Comments

Lego’s Confirmation Page is Beautiful!

Lego Confirmation Page

I bought something recently on Lego.com and it was a simple, straightforward and an almost fun process. Upon completion of my order, I especially appreciated the confirmation page and the enthusiasm it brought. The designers at Lego have created this experience as if I’ve just won something and it certainly makes it easier to part with my pennies. Although this is a toy site, I think the same basic principles are applicable to Direct Mail and Fundraising — delighting your constituents.