Revamping the Agency Model

Several CEOs weigh in on how they see the Agency Model evolving with the digital-first mindset and the additions of new technologies. It’s a quick read, but there are some great nuggets in there.

http://digiday.com/announcement/revving-up-for-the-digiday-agency-summit/

“Digital-first does not mean Web analytics first.  It means that digital is now becoming the foundation upon which ideas must be structured. If digital is treated as a channel, big ideas fail. If it is integral to the communications, experience and delivery of big ideas to consumers, it just feels like it works.”
— Aaron Reitkopf, CEO, Profero

“Today, the most loved brands aren’t built one campaign at a time; they are built by winning the hearts and minds of consumers [donors], one experience – or moment – at a time throughout the customer lifecycle.”
— Brian Powley, CEO, iCrossing