How can we use Clark Hull’s Goal Attainment Hypothesis in Direct Mail?
I was thinking about an interesting theory for a Direct Mail ask array/proposal. I was reading about some research that was done by a group of researchers at the Columbia University Gradate School of Business in 2006. They were doing a series of studies based on Clark Hull’s studies and applying them to the business […]
Forget passion, focus on process
This is an older article, and many of you may have seen it already, but it’s still worth sharing. We have all heard the old tune about following your passions in the creative fields, and although to some degree I absolutely agree (we need passion in our work), I’ve found that I also resonate with […]
Lego Confirmation Page
Lego’s Confirmation Page is Beautiful! I bought something recently on Lego.com and it was a simple, straightforward and an almost fun process. Upon completion of my order, I especially appreciated the confirmation page and the enthusiasm it brought. The designers at Lego have created this experience as if I’ve just won something and it certainly […]
Revamping the Agency Model
Several CEOs weigh in on how they see the Agency Model evolving with the digital-first mindset and the additions of new technologies. It’s a quick read, but there are some great nuggets in there. http://digiday.com/announcement/revving-up-for-the-digiday-agency-summit/ “Digital-first does not mean Web analytics first. It means that digital is now becoming the foundation upon which ideas must […]
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